Labelexpo Americas 2024 was nothing short of spectacular for our Avery Dennison team. From high booth traffic to engaging events and successful collaborations, our presence at the tradeshow left a lasting impression on our customers, partners and other key stakeholders. 

The booth provided a perfect canvas for the first soft launch of our new tagline, Making Possible, highlighting how Avery Dennison is helping to address some of the world's most complex challenges.

Beyond the booth

Though many connections happened within the booth, our team was busy beyond it, making connections and networking throughout the show floor.

RFID Experience

We were the proud sponsor of The RFID Experience, an interactive exhibit that highlighted our cutting-edge technology and underscored our commitment to innovation in this growing industry. The showcase educated customers on RFID's capabilities and provided insight into the latest developments from leading retailers that are encouraging RFID in certain products. 

Thought Leadership on Innovation Stage

Yara Ghoussoub, strategic project manager, took center stage to discuss the latest advancements in linerless labeling technology. Their insights and expertise captivated the audience and positioned us as leaders in the field. In addition, Gary Stegall, a technical sales specialist, spoke at an RFID masterclass session, presenting the intricacies and benefits of RFID technology and further establishing our authority in this area.