What role has mentorship played in your career?
Mentorship has played a pivotal role in my career. I strongly advocate for collaborative work and our company's 'never stop learning' philosophy. I'm fortunate to have strong and inspiring women as mentors, such as Thais Sacchi, who not only hired me but has continually impressed me since day one with her excellence, dedication, and wholehearted approach to everything she does. Fernanda Castro has been an exemplary leader, constantly guiding and supporting me through challenges. Mariana Bortulluci, a sustainability partner, is a constant source of inspiration and is always ready to lend a hand and offer valuable insights. The guidance and support from my mentors have been invaluable in shaping my professional growth and providing me with the direction and knowledge I need to succeed.
What's the best career decision you've ever made?
That's an easy one: Accepting the opportunity to represent Latin America in digital marketing has been the best career decision ever! This challenging opportunity has transformed me, and now I'm a better professional because of it.
As you think about the next steps in your career, what are the most essential actions you plan to take?
Looking ahead, I see a bright future in Latin American digital marketing. I'm excited to be part of its growth. My career next steps involve two phases: first, honing my skills to become a trusted expert in the field, and second, leveraging that expertise to establish and lead a dynamic digital marketing team. I focus on driving innovation and bridging the gap between the physical and digital. My passion for sustainability fuels my desire to positively impact society through meaningful projects such as AD Coopera. Throughout my time at AD, I've embraced continuous learning and growth, which has prepared me for whatever challenges lie ahead—bringing everything together and bringing a team!
What do you enjoy most about the work you do?
What I love most about my job is the chance to make a difference in society. Take AD Coopera, for example; involvement in that project brings me so much joy. But it's not just about projects—it's about the people, too. Every day, I interact with people, hearing their stories, learning from their perspectives, and celebrating their unique backgrounds. It's the people that make our company unique. I'm grateful to be part of a team that truly values each individual and allows them to be themselves.
