Yungatha Expands with TrafficJet™ Xpress
By Matthan Evans - Apr 11, 2025
Jeff Reuter, Product Manager—Work Zone, Reflective Solutions
April 29, 2025
Road agencies face the critical challenge of capturing drivers' attention in dynamic and often hazardous construction zones. These areas may involve lane closures, shifts, speed changes, uneven surfaces, or detours. To effectively alert drivers to these changes, signage that stands out from the typical regulatory and warning signs is essential. Globally, orange is the most commonly used color for construction warning signs, but not all agencies have standardized this practice. Some continue to rely on traditional regulatory colors, which can reduce the impact of the warning.
The key to effective work zone signage lies in the use of contrasting colors, with fluorescent hues offering a significant advantage. Fluorescent colors make static signs more dynamic and provide superior visibility throughout the day. Unlike traditional colors, they harness UV rays to enhance brightness, particularly during low-light conditions such as dawn or dusk when standard colors become harder to see. This increased visibility transforms static signs into more dynamic and attention-grabbing tools.
Fluorescent signs have gained widespread adoption, as their durability has improved and production costs have decreased. Today, agencies frequently use fluorescent yellow, fluorescent yellow-green, and fluorescent orange for warning signs. Orange has been the standard color for roadway construction signs in the United States since 1971. By the mid-1980s, fluorescent orange appeared on roll-up signs, and by the mid-1990s, it became standard for rigid signs. Over time, advancements in materials have greatly enhanced the durability and brightness of fluorescent signs, making them a staple in most work zones. Their application has even expanded to include temporary traffic control devices.
Ultimately, providing effective, clear warnings for road work is not just a matter of compliance—it's a matter of safety. Using colors that differ from standard regulatory signs ensures drivers are more likely to notice and respond to the warnings. Incorporating fluorescent colors further increases the likelihood of capturing attention and preventing accidents. After all, these measures could protect someone's spouse, child, parent, or friend. While seemingly minor, the choice of sign color can make a life-saving difference.
Learn about Avery Dennison fluorescent rigid sign sheeting and flexible roll-up products or take a deeper dive into the science of fluorescent sheeting.